Customer Relationship Management: Mastering Profitable Relationships

Chris DeVany

Chris DeVany

Chris DeVany is the founder and president of Pinnacle Performance Improvement Worldwide, a firm which focuses on management and organization development. Pinnacle’s clients include global organizations such as Visa International, Cadence Design Systems, Coca Cola, Sprint, Microsoft, Aviva Insurance, Schlumberger and over 500 other...
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Pre-recorded
90 Mins
Chris DeVany

What is it about your organization’s customer relationship management practices which identify you as competitive, unique, or first-class? Who are your customers? What do they want? How we can more effectively persuade our existing customers to purchase more of our products and services while referring even more prospective new customers our way? Get answers to all these questions and more, with our management coach and speaker, Chris DeVany in this interactive live webinar. Chris’ll talk about how to deal with some of the “newer” challenges to our effectiveness, including faster information velocity, capacity, bandwidth, and our own mobility. After attending the webinar, you’ll leave with a “Top 25 Tip List” for gaining repeat business and new business!

To ensure profitable relationships with customers, among the questions we need to ask ourselves and prepare to ask our customers are:

  • Who are our customers?
  • Who are our clients?
  • What makes a customer a client?
  • How many transactions do we need to truly make a customer a client?
  • What are the quality measures our customers use with us to decide if they are interested in a long-term relationship?
  • What do our customers need?
  • What do our customers want?
  • What questions may we ask to help solve customer problems?
  • How may we continue to remain customer-focused in everything we do?
  • What techniques are we using which are already effective with customers?
  • Why do our best customers choose to do business with us and continue doing business with us?
  • How effectively can we repeat with everyone those behaviors which our satisfied customers value?
  • How regularly are we contacting and communicating with customers?
  • Are we engaged in “quality communication” with customers?
  • Are we continually “present” with our customers?
  • How can we be sure we are continually providing value to customers?
  • What Customer Relationship Management technologies are we using to communicate effectively with customers and prospective customers?
  • How effectively are we using these CRM technologies?
  • How proactively are we contacting customers and prospects to identify their needs?
  • How proactively are we engaging existing customers to continually identify their additional needs and anticipate their future needs?
  • What are we doing to effectively close sales?
  • What are we doing to master profitable customer relationships?

Webinar Objectives


Approaching the Customer

  • Offering an appropriate greeting
  • Expressing empathy
  • Remembering the value of long-term customers
  • Making customers “feel special”

Communication Skills

  • Body Language
  • Spoken Communication
  • Written Communication
  • Face-to-Face Communication
  • Telephone Skills
  • Obtaining and retaining important customer information

Developing a Winning Attitude

  • The Power of Positive Thinking
  • Handling Stress
  • Handling Complaints
  • Winning Back Unhappy Customers

Empowerment Means Customer Retention and Referrals

  • Taking Responsibility
  • Using Common Sense
  • Effective Listening Techniques Never Go Out of Style
  • “Why should I want to come back?”
  • “Were you satisfied?”
  • “Who else do you know who would benefit from our service?”

Webinar Highlights


  • How many transactions do we need to truly make a customer a client?
  • What are the quality measures our customers use with us to decide if they are interested in a long-term relationship?
  • What questions may we ask to help solve customer problems?
  • Why do our best customers choose to do business with us and continue doing business with us?
  • How effectively can we repeat with everyone those behaviors which our satisfied customers value?
  • How regularly are we contacting and communicating with customers?
  • Are we continually “present” with our customers?
  • How can we be sure we are continually providing value to customers?
  • How proactively are we contacting customers and prospects to identify their needs?
  • How proactively are we engaging existing customers to continually identify their additional needs and anticipate their future needs?
  • What are we doing to effectively close sales?
  • What are we doing to master profitable customer relationships?

Who Should Attend


  • CEO
  • Executive Vice President
  • CFO
  • COO
  • Manager
  • Director
  • Board Member
Event Registration
$199.00
$299.00
$299.00
$349.00
$299.00
$199.00
$299.00
$199.00
$199.00
$299.00
$299.00
$199.00
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